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Total quality management

EnderunColleges — Wed, 27 Apr 2011 22:56:52 MDT

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Total quality management - totalqualitymanagement.jpg

This book lays a strong foundation for successful management of organisations based on time tested "Total Quality Management" concepts. It is targeted at the students-the future leaders of this country. - McGraw Hill

Strategic management & business policy: achieving sustainability (Twelfth Edition)

EnderunColleges — Wed, 27 Apr 2011 22:56:51 MDT

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Strategic management & business policy: achieving sustainability (Twelfth Edition) - strategicmanagementbusinesspolicy.jpg

This edition introduces a new theme that runs throughout all 12 chapters: environmental sustainability. Environmental sustainability has become a strategic issue and one that will become even more important in the years ahead, as all of us struggle to deal with the consequences of climate change, global warming, and energy availability.

Services marketing : integrating customer focus across the firm

EnderunColleges — Wed, 27 Apr 2011 22:56:50 MDT

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Services marketing : integrating customer focus across the firm - servicesmarketing-1.jpg

This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on their own physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages.

Quantitative methods for business (Edition 11)

EnderunColleges — Wed, 27 Apr 2011 22:56:49 MDT

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Quantitative methods for business (Edition 11) - quantitativemethodsforbusiness.jpg

This book is written with the nonmathematician in mind. It is applications oriented and uses our problems scenario approach. In each chapter a problem is described in conjunction with the quantitative procedure being introduced. Development of the quantitative technique or model includes applying it to the problem to generate a solution or recommendation. This approach can help to motivate the student by demonstrating not only how the procedure works, but also how it contributes to the decision-making precess.

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EnderunColleges — Wed, 27 Apr 2011 22:56:48 MDT

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Food and beverage cost control

EnderunColleges — Wed, 27 Apr 2011 22:56:47 MDT

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Food and beverage cost control - foodandbev.jpg

This book is designed to share successful cost management strategies and procedures with students and managers who wish to update or renew their cost control knowledge. It includes details on how to plan, assess, and interpret the many cost control aspects of food and beverage operations. It also presents vital financial information so you can learn to meet your company's profit and expense objectives. We direct these teachings toward "the manager," but the truth is that everyone in restaurant management must work together the twin financial goals of minimizing expenses and maximizing profit. Source: Preface of the book. This book is designed to share successful cost management strategies with students and managers who wish to update or renew their cost control knowledge. It includes details on how to plan, assess, and interpret the many cost control aspects of food and beverage operations. It also presents vital financial information so you can learn to meet your company's profit and expense objectives.

Contemporary advertising (Eleventh edition)

EnderunColleges — Wed, 27 Apr 2011 22:56:46 MDT

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Contemporary advertising (Eleventh edition) - contemporaryadvertising-1.jpg

This edition of Contemporary Advertising commemorates the book's silver anniversary. By many measures 25 years is a very long time. Consider the world in which the first edition appeared back in 1982. Source: Preface of the book. Contents: Part I: Advertising Perspectives -- Part II: Crafting Marketing and Advertising Strategies -- Part III: Integrating Advertising With Other Elements of the Communication Mix -- Part IV: Creating Advertisements and Commercials -- Part V: Using Advertising Media

Accounting

EnderunColleges — Wed, 27 Apr 2011 22:56:45 MDT

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Accounting - accounting.jpg

Designed for today's students, this edition has been extensively revised using innovative, high impact writing style that emphasizes topics in a concise and clearly written manner. Direct sentences, concise paragraphs, numbered lists, and step-by-step calculations provide students with an easy-to-follow structure for learning accounting. This is achieved without sacrificing content or rigor. Source: Preface of the book.

Understanding food science and technology

EnderunColleges — Tue, 26 Apr 2011 01:43:28 MDT

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Understanding food science and technology - understandingfoodscienceandtechnology.jpg

UNDERSTANDING FOOD SCIENCE AND TECHNOLOGY is a comprehensive introductory level text that provides thorough up-to-date coverage of a broad range of topics in food science and technology. The text begins with an explanation of the interdisciplinary nature of food science (including biology, engineering, chemistry, and physics) and describes avenues of advanced study in the field. The text explores key food commodities and food composition with an emphasis on the functional properties of each commodity. Three chapters on food chemistry cover the chemical and physical properties of foods through the use of many easy to understand figures, tables, and illustrated concepts. Next the text includes an overview of food law that provides historical perspective as well as the latest information on nutrition labeling and food regulation. Thorough coverage of processing methods in included in all major food commodities as well as a background in microbiology and fermentation, food handling and safety, food contamination, HACCP principles and toxicology. The final chapters cover food engineering concepts and applications, biotechnology and the field of sensory evaluation and food product development with coverage of marketing principles. Source: Amazon.com

Taxation for Filipinos

EnderunColleges — Tue, 26 Apr 2011 01:43:27 MDT

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Taxation for Filipinos - taxationforfilipinos.jpg

Contents. Basic concepts of taxation; Taxes and tax laws in general; Introduction to income taxation; Individual income taxation; Taxation of corporations; Computation of gross income; Deductions from gross income; Withholding taxes; Administrative provisions; Transfer taxes in general; Estate taxation; Donor's tax; Value-added tax; Other percentage taxes; Exercise taxes; Documentary stamp taxes; Community tax; Appendices A-F.

Start and run a delicatessen

EnderunColleges — Tue, 26 Apr 2011 01:43:26 MDT

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Start and run a delicatessen - startandrunadelicatessen.jpg

The information and guidance in this book have been collated from a selection of hands-on deli owners and other business and industry sources and should give you the details and tools to start out.

New era of management : concepts and applications

EnderunColleges — Tue, 26 Apr 2011 01:43:25 MDT

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New era of management : concepts and applications - neweraofmanagement.jpg

Discover true innovation in management today within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary applications, and a wealth of cutting-edge exercises and examples. Students develop a strong managerial foundation, organized around the four functions of management and supported by a seamless blend of theory and applications within the pages of each chapter. Unique photo essays, challenging cases, and topics not typically found in other management texts help students build the innovative skills to manage successfully throughout turbulent times in business today. Fresh management ideas and the best practices blend with traditional theory as this book, recognized for its quality and trusted for its strong content, once again puts management into practice with proven exercises and learning features that support the book's research orientation and tightly connect concepts. A complete supplement package helps ensure your students reach their full management potential with an all-new video package featuring Hollywood film scenes that demonstrate management principles in action. The innovative new CengageNOW online course management and learning system saves time in assigning homework and grading, while offering personalized learning paths to ensure your students develop the management skills they need for success today and tomorrow. Source: Amazon.com

How to manage a successful business in China

EnderunColleges — Tue, 26 Apr 2011 01:43:24 MDT

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How to manage a successful business in China - howtomanageasuccessfulbusinessinChina.jpg

Discusses how to manage an organization in China. It is based on the invaluable practical experience of entrepreneur Johan Bjorksten, who successfully built a local consulting business with over 100 employees, and Anders Hagglund, a seasoned manager who set up high growth and highly profitable operations in China for a major industrial multinational.

Growth strategies of hotel chains : best business practices by leading companies, The

EnderunColleges — Tue, 26 Apr 2011 01:43:23 MDT

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Growth strategies of hotel chains : best business practices by leading companies, The - growthstrategyofhotelchain.jpg

This Book gives a real life examples of the different theories and practices used by leading companies. And it is also intended to give the best business strategies in hotel chains. Contents 1. Concept of a strategy 2. Competitive strategies 3. Diversification versus specialization 4. Vertical integration 5. Horizontal integration 6. Diagonal Integration 7. Acquisitions and mergers 8. Strategic Alliances : The Case of joint venture 9. Franchise contracts 10. Management contracts 11. Leaseholds and ownership 12. Branding 13. The Internationalization-globalization of hotel chains

Essentials of world regional geography

EnderunColleges — Tue, 26 Apr 2011 01:43:22 MDT

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Essentials of world regional geography - essentialsofworldregionalgeography5thedition.jpg

The new edition of ESSENTIALS OF WORLD REGIONAL GEOGRAPHY provides both a cultural and physical geographic understanding of the world's eight regions in an easily customizable format designed to fit different course structures while retaining a true global appreciation. The text's hallmark pedagogical feature, "Profile" chapters, provide a brief, thematic overview of each of the eight regions. This pedagogical organization allows an instructor to cover the entire world in thirteen weeks, spending as little or as much time on each region as they need, or even creating a custom book to fit their course. Subsequent regional chapters provide traditional, finer-scale details on a local level, including geographical factors and in-depth observations found in a number of boxed elements; "Problem Landscapes," "Definitions and Insights," "Regional Perspectives," and "Perspectives from the Field." "Geography of…" a new pedagogical feature, introduces students to cultural and regional specifics, with topics ranging from "Ethnic Geography" to the "Geography of Terrorism" and many more. These boxed elements combine to identify common themes across regional boundaries, clarify terms and concepts, and explore controversial world matters. Furthermore, the Fifth Edition integrates active, online learning with GeographyNow, the first assessment-centered student tutorial system developed for any geography course. GeographyNow icons found throughout the book enhance student learning by providing a personalized learning plan that emphasizes the text's global themes through map interpretation exercises, review of chapter objectives, and testing of chapter and regional concepts. Source: Amazon.com

Strategic management in the hospitality industry

EnderunColleges — Tue, 26 Apr 2011 00:19:59 MDT

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Strategic management in the hospitality industry - strategicmanagementofthehospitalityindustry.jpg

In this time of great change, contemporary thought suggests that firms must lead change within their competitive advantage, they must participate in driving industry change. In this case, it is assumed that it is better to lead than to follow, and that is the position we take in this text. Source: Preface of the book.

Tourism : a modern synthesis

EnderunColleges — Mon, 25 Apr 2011 23:15:41 MDT

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Tourism : a modern synthesis - Tourismamodernsynthesis.jpg

Tourism: A Modern Synthesis is a core introductory textbook for lecturers who are looking for an accessible and engaging text for their tourism students. It focuses on the development and management of tourism in a globalized context, synthesising the current academic and applied thinking on tourism with a focus on key principles. The strong business theme throughout the book reflects developments in the teaching and content of modern courses. Tourism: A Modern Synthesis includes real-world Insights focusing on contemporary themes and issues. It is concise enough to be used as a one-semester text, but its broad subject coverage makes it a useful resource for a one-year course or as a resource throughout a degree programme. Source: Amazon.com

Fundamentals of human resource management

EnderunColleges — Mon, 25 Apr 2011 21:38:22 MDT

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Fundamentals of human resource management - fundamentalsofhumanresourcemanagement.jpg

Books in HRM have basically taken three approaches over the past several years. There are those whose focus is strategic in nature, focusing heavily on the senior executive's role in HRM. There are those who present HRM from a tactical perspective, the how-tos of HRM from a strong practitioner approach. And then there are those who attempt to have a little of both. What we've done with our book is to focus on a broad-based market. Why? Reality tells us that most students taking an HRM class are taking it as an elective course. Source: Preface of the book.

Event management : envision. execute. evaluate

EnderunColleges — Mon, 25 Apr 2011 21:38:21 MDT

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Event management : envision. execute. evaluate - eventmanagementenvisionexecuteevaluate.jpg

This textbook was written to document my eperiences, researches and studies in the field of event management. It endeavors to help current and future event managers to practice their craft in a more disciplined, systematic and scientific way.

Contemporary financial management

EnderunColleges — Mon, 25 Apr 2011 21:38:20 MDT

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Contemporary financial management - contemporaryfinancialmanagement.jpg

The financial management field continues to experience exciting change and growth. Financial practitioners are increasingly employing new financial management techniques and sophisticated computer resources to aid in their decision making. "Financial engineers" have created new derivative financial instruments and interest rate swaps, to help managers manage risk and increase shareholder wealth. Many domestic industry have been restructured because of the pressures of foreign competition. Leveraged buyout transactions also forced managers to make more careful risk and increase shareholder wealth. We recognized that students enter this course with a variety of backgrounds in mathematics, economics, accounting, and statistics. The only presumption we make regarding prior preparation is that all students will have had one course in financial accounting. Source: Preface of the book.

College accounting 2 : accounting for partnership, corporation, and manufacturing operation for BS Accounting students

EnderunColleges — Mon, 25 Apr 2011 21:38:19 MDT

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College accounting 2 : accounting for partnership, corporation, and manufacturing operation for BS Accounting students - collegeaccounting2.jpg

College accounting 2 is designed for the first-year students in the second semester of Bachelor of Science in Accountancy and other disciplines who wish to learn the fundamentals of accounting applicable to partnerships, corporations and manufacturing businesses. Source: Preface of the book.

A Taste for writing : composition for culinarians

EnderunColleges — Mon, 25 Apr 2011 21:38:18 MDT

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A Taste for writing : composition for culinarians - atasteofwriting.jpg

A Taste for Writing: Composition for Culinarians is the first composition and grammar textbook created specifically for culinary students. The first 19 chapters include thorough explanations of each stage of the writing process; chapters on the rhetorical modes, research, and business writing; and a chapter for ESL students. The second half of the text covers the parts of speech and basic grammar, plus special chapters on verbs, pronouns, modifiers, parallelism, punctuation, spelling, and commonly misused words. Writing often has to do with storytelling, and A Taste for Writing exemplifies this by using stories from film and television that will help the student relate to the concepts. The explanations are as visual and hands-on as possible and the text includes 50 photographs of culinary students and over 100 charts and diagrams that organize and illustrate key concepts. The highly visual text, hands-on activities, and samples of student writing make the concepts well accessible to students and professionals alike Source: Amazon.com

Understanding microeconomics

EnderunColleges — Mon, 25 Apr 2011 19:42:22 MDT

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Understanding microeconomics - understandingmicroeconomics.jpg

Principles of auditing & other assurance services

EnderunColleges — Mon, 25 Apr 2011 19:42:21 MDT

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Principles of auditing & other assurance services - principlesofauditing.jpg

Whittington/Pany’s Principles of Auditing, is a market leader in the auditing discipline. Until October 2002, Ray Whittington was a member of the Audit Standards Board and prior to Ray being on the ASB, Kurt Pany was on the board. Whittington is currently President of the Auditing Section of the American Accounting Association. Principles of Auditing presents concepts clearly and proactively monitors changes in auditing making the relationship between accounting and auditing understandable. The 16th edition maintains the organization and balance sheet orientation, while adding and enhancing topics of Risk, Assurance Services, Fraud, E-Commerce, and the latest auditing standards to meet the needs of the current marketplace. Source: Amazon.com

Management information systems

EnderunColleges — Mon, 25 Apr 2011 19:42:20 MDT

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Management information systems - MIS.jpg

Contents. Part 1 The information age; Part 2 Information technology; Part 3 Information technology management; Part 4 Information systems in decision making; Part 5 Planning, acquisition, and controls.

Managerial accounting : creating value in a dynamic business environment

EnderunColleges — Mon, 25 Apr 2011 19:42:19 MDT

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Managerial accounting : creating value in a dynamic business environment - managerialaccounting.jpg

The emphasis of "Managerial Accounting, 8e" is on teaching students to use accounting information to best manage an organization. In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. Known for balanced examples of service, retail, nonprofit and manufacturing companies, Hilton offers a clear, engaging writing style that has been praised by instructors and students alike. As in previous editions, there is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting and performance evaluation. Source: Amazon.com

Focus on college success

EnderunColleges — Mon, 25 Apr 2011 19:42:18 MDT

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Focus on college success - focusoncollegesuccess.jpg

FOCUS ON COLLEGE SUCCESS, CONCISE EDITION, thoroughly engages ANY reader with direct applications and immediate results. Staley, one of the best-known names in the field of motivation and focus increases the credibility of the college success course by providing tools that help improve student retention. Thoroughly researched, the text covers the topics most important to student success and incorporates the underlying themes of motivation and self-discipline throughout. Rather than talking down to readers or speaking over their heads, FOCUS ON COLLEGE SUCCESS, CONCISE EDITION, strikes a personal and informal conversation with readers--directly connecting with and drawing them into text discussions. Source: Amazon.com

Financial reporting and analysis

EnderunColleges — Mon, 25 Apr 2011 19:42:17 MDT

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Financial reporting and analysis - financialreportingandanalysis.jpg

The book 1) Explains the meaning behind the rules of financial reporting, as opposed to just their implementation. 2) Combines practical coverage with an approachable but scholarly framework that will appeal to both students and lecturers. 3) Includes end-of-chapter questions along with further reading and places to look for further information.

Financial planning & wealth management : an international perspective

EnderunColleges — Mon, 25 Apr 2011 19:42:16 MDT

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Financial planning & wealth management : an international perspective - financialplanningwealthmanagement.jpg

1) Provide up-to-date and detailed documentation on what financial planning and wealth management mean and how they are being implemented in theory and practice. 2) Provide insights on the future development of these professions and some new theoretical concepts that are not popular but are critical to enhance the financial planning and wealth management services for clients in the long run.

Classical cooking the modern way

EnderunColleges — Mon, 25 Apr 2011 19:42:15 MDT

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Classical cooking the modern way - classicalcookingthemodernway.jpg

Professional chef

EnderunColleges — Mon, 25 Apr 2011 00:42:20 MDT

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Professional chef - theprofessionalchef.jpg

The Professional Chef, the official text of The Culinary Institute of America's culinary degree program, has taught tens of thousands of chefs the techniques and fundamentals that have launched their careers. Now in a revolutionary revision, The Professional Chef, Seventh Edition not only teaches the reader how, but is designed to reflect why the CIA methods are the gold standard for chefs. With lavish, four-color photography and clear, instructive text, The Professional Chef, Seventh Edition guides culinary students--professional aspirants and serious home cooks, alike--to mastery of the kitchen. Over 660 classic and contemporary recipes, with almost 200 variations, were chosen especially for their use of fundamental techniques. These techniques and recipes form a foundation from which a professional chef or home cook can build a personal repertoire. From mise en place (preparation) to finished dishes, the book covers Stocks, Sauces, and Soups; Meats, Poultry, Fish, and Shellfish; Vegetables, Potatoes, Grains, and Legumes, Pasta and Dumplings; Breakfast and Garde Manger; Baking and Pastry. In addition to a comprehensive treatment of techniques and recipes, The Professional Chef, Seventh Edition teaches readers other critical elements of the professional chef's domain--much of it universally applicable to any kitchen. From "An Introduction to the Professional," to the identification of tools and ingredients, to nutrition, food science and food and kitchen safety, the book is a wealth of beautifully presented information useful for any cook. The Culinary Institute of America has been hailed as "The nation's most influential training school for professional cooks" by Time magazine. The Professional Chef, Seventh Edition, the cornerstone of its program in book form, belongs on the shelf of every serious cook. Source: Amazon.com

Marketing in Asia

EnderunColleges — Mon, 25 Apr 2011 00:42:19 MDT

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Marketing in Asia - marketinginasia.jpg

Marketing in Asia utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of the marketing (the original U.S. text on which Marketing in Asia is based) and Marketing in Asia. These elements serve as the core of the text and its supplements as they evolve and adapt o changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. Source: Preface of the book.

Understanding organizational behavior

EnderunColleges — Mon, 25 Apr 2011 00:42:18 MDT

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Understanding organizational behavior - understandingorganizationalbehavior.jpg

Understanding Organizational Behavior represents the solid scholarly foundations on which the science of organizational behavior was built, the realities of contemporary life in organizations, and the challenges that constantly present themselves. Our overarching theme of change is accompanied by four supporting subthemes: globalization, diversity, technology, and ethics. Each theme presents its own challenges and presents demands on individuals to learn, grow, and adjust. This text presents the opportunity to learn concepts, ideas, and theories that help enhance the management of human behavior at work. Source: Amazon.com

Understanding operating systems

EnderunColleges — Mon, 25 Apr 2011 00:33:01 MDT

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Understanding operating systems - understandingos.jpg

UNDERSTANDING OPERATING SYSTEMS continues to provide a clear and straightforward explanation of operating theory and practice. As in previous editions, the book's highly-regarded structure begins with a discussion of fundamentals before moving on to specific operating systems. This edition has been updated and modernized; now included are enhanced discussions of the latest innovation evolutions (multi-core processing, wireless technologies, PDA and telephone operating systems, and Blu-ray optical storage) and how they affect operating systems. Revised Research Topics in the exercise section encourage independent research among students. Content in the final four chapters has been updated to include information about a few of the latest versions of UNIX. Source: Amazon.com

Understanding food : principles and preparation

EnderunColleges — Mon, 25 Apr 2011 00:11:11 MDT

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Understanding food : principles and preparation - understandingfood.jpg

This introductory-level text is ideal for a college-level course that covers the basic elements of food preparation, food service, and food science, and provides the information needed by students preparing for careers in one of the many related fields of the food industry. Highly researched and comprehensive in coverage, while also student focused and manageable for any quarter or semester course, UNDERSTANDING FOOD, SECOND EDITION thoroughly explores the science of food through core material on food selection and evaluation, food safety and food chemistry. The many aspects of food service are covered including meal planning, basic food preparation, equipment, food preservation and government regulations. The final sections of the text supply food preparation, classification, composition, selection, purchasing and food storage information for a range of traditional food items. A rich illustration and photo program and unique pedagogical features help to make the information easily understandable and interesting to students. See all Editorial Reviews

Marketing, 10e : marketing in the 21st century.

EnderunColleges — Mon, 25 Apr 2011 00:07:01 MDT

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Marketing, 10e : marketing in the 21st century. - marketing10e.jpg

The new 10th edition of Evans and Berman's Marketing 10e text continues its savvy transformation into a state-of-the-art multimedia package. The subtitle, Marketing in the 21st Century, signifies the focus on marketing concepts essential for the future success of any organization or person, presented in a technologically advanced pedagogical format. The print version has all the elements that you expect from Evans and Berman: comprehensive topical coverage, colorful design, cases, career material, etc. Source: Amazon.com

Advanced accounting

EnderunColleges — Wed, 20 Apr 2011 00:47:24 MDT

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This 10th edition Advanced Accounting is designed for undergraduate and graduate students majoring in accounting. This edition includes 22 chapters designed for financial accounting courses beyond the intermediate level. Although this text is primarily intended for accounting students, it is also useful for accounting practitioners interested in preparation or analysis of consolidated financial statements, accounting for derivative securities, and governmental and not-for-profit accounting and reporting. Source: Preface of the book.

Essentials of financial management

EnderunColleges — Wed, 20 Apr 2011 00:47:23 MDT

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Business plans for dummies

EnderunColleges — Tue, 19 Apr 2011 23:28:58 MDT

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This book helps you to learn to: Put together a water tight business strategy. Plan achievable business goals. And take advantage of the latest technology and marketing trends. Contents: Part I: Determining where you want to go -- Part II: Sizing up your marketplace -- Part III: Weighing your company's prospects -- Part IV: Looking to the future -- Part V: A planner's toolkit -- Part VI: The part of tens

Internet marketing.

EnderunColleges — Tue, 19 Apr 2011 22:45:45 MDT

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This text is uniquely positioned to take advantage of the innovation that is inherent in the internet.

Cultural anthropology

EnderunColleges — Tue, 19 Apr 2011 22:39:18 MDT

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This thirteenth edition of Cultural Anthropology represents the most significant revision of the text since the tenth edition. Source: Preface of the book

This is PR : the realities of public relations.

EnderunColleges — Tue, 19 Apr 2011 22:39:17 MDT

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This is definitely a "new" edition from cover-including the cover. Converting to paperback is a response to students who are having difficulty meeting the costs of textbooks with tuition on the rise at both state and private schools. Source: Preface of the book.

Statistics for management and economics

EnderunColleges — Tue, 19 Apr 2011 22:39:16 MDT

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This worldwide best-selling business statistics text teaches students how to apply statistics to real business problems through the author's unique three-step approach to problem solving. Students learn to IDENTIFY the right technique by focusing on the problem objective and data type. They then learn to COMPUTE the statistics either by hand, using Excel, or using MINITAB. Finally, they INTERPRET the results in the context of the problem. Keller's approach enhances student comprehension as well as practical skills. The book offers maximum flexibility to instructors wishing to teach concepts by hand or with the computer, or by using both hand and computer methods. Source: Amazon.com

Tourism : principles, practices and philosophies

EnderunColleges — Tue, 19 Apr 2011 20:08:04 MDT

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This book is intended to be used primarily as a textbook for college and university courses in tourism. However, the book also provides valuable information and guidance for national/ state/ provincial/ local tourism offices, convention and visitors bureas, chambers of commerce, tourism planning and development organizations, tourism promoters, tourist accommodations, attractions and other businesses, transportation carriers, oil and automotive companies, and any other organization that is interested or involved in the movement of people from their homes of business destinations. Source: Preface of the book.

Introduction to psychology

EnderunColleges — Tue, 19 Apr 2011 20:08:03 MDT

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Contents. Module 1 Discovering psychology; Module 2 Psychology & science; Module 3 Brain's building blocks; Module 4 Incredible nervous system; Module 5 Sensation; Module 6 Perception; Module 7 Consciousness, Sleep & Dreams; Module 8 Hypnosis & Drugs; Module 9 Classical conditioning; Module 10 Operant & cognitive approaches; Module 11 Types of memory; Module 12 Remembering & forgetting; Module 13 Intelligence; Module 14 Thought & Language; Module 15 Motivation; Module 16 Emotion; Module 17 Infancy & childhood; Module 18 Adolescence & Adulthood; Module 19 Freudian & Humanistic theories; Module 20 Social cognitive & trait theories; Module 21 Health, stress, & coping; Module 22 Disorders I: definition & anxiety disorders; Module 23 Disorders II: mood disorder & schizophrenia; Module 24 Therapies; Module 25 Social psychology; Appendix A & B.

Intermediate Accounting

EnderunColleges — Tue, 19 Apr 2011 20:08:02 MDT

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Study the central activities of a business, including today's hot topics, to learn accounting principles! INTERMEDIATE ACCOUNTING presents a user/decision-making approach, combined with the necessary coverage of GAAP, to help you understand accounting in terms of what goes on in an actual business. The text's efficient format is not overwhelming, and it blends the core concepts of accounting principles with procedural applications. An expansive set of end-of-chapter material helps you prepare for exams. Source: Amazon.com

Welcome to hospitality : an introduction

EnderunColleges — Tue, 19 Apr 2011 20:08:01 MDT

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Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including tours and travel, hotels, restaurants, culinary, casino operations, cruises, and the recreation and leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management. Source: Amazon.com

Business communication building critical skills

EnderunColleges — Tue, 19 Apr 2011 20:08:00 MDT

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Business Communication : Building Critical Skills helps you build the writing, speaking, and listening skills that are critical for success in the 21st-century workplace.

Quality & performance excellence : management, organization, and strategy

EnderunColleges — Tue, 19 Apr 2011 19:19:50 MDT

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This book has three objectives: To familiarize students with the basic principles and methods associated with total quality and performance excellence; To show students how these principles and methods have been put into effect in a variety of organizations; and To illustrate the relationship between basic principles and the popular theories and models studied in management courses. Source: Amazon.com

Food and beverage cost control

EnderunColleges — Tue, 19 Apr 2011 19:13:02 MDT

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This book is designed to share successful cost management strategies with students and managers who wish to update or renew their cost control knowledge. It includes details on how to plan, assess, and interpret the many cost control aspects of food and beverage operations. It also presents vital financial information so you can learn to meet your company's profit and expense objectives.

Economics.

EnderunColleges — Tue, 19 Apr 2011 18:27:34 MDT

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Summary. Economics is the fourth textbook authored by faculty members of the Department of Economics, College of Economics and Management, University of the Philippines Los Banos. The publication of textbooks and other teaching materials is a commitment and a modest contribution of the Department to promote the study of the discipline that, despite being referred to as a "dismal science," continues to permeate everyday. Source: Preface of the book.

Understanding total quality management.

EnderunColleges — Sun, 17 Apr 2011 23:52:33 MDT

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Today's business and not-to-profit organizations need to capitalize on the knowledge and "lessons learned" that excellent organizations have acquired. With this edition Understanding total quality management, we strive to present the most current information about quality management and performance excellence approaches used in the top organizations. Source: Preface of the book.

Microeconomics

EnderunColleges — Sun, 17 Apr 2011 23:45:07 MDT

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EnderunColleges — Sun, 17 Apr 2011 23:38:48 MDT

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Mathematics in business

EnderunColleges — Sun, 17 Apr 2011 23:13:36 MDT

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Mathematics in business was written primarily to provide students pursuing careers in marketing, management, advertising, banking and finance, hotel management, tourism, transportation management, office administration, business teacher education, cooperatives, and other business courses, with mathematical concepts relevant to a business curriculum. The objectives of this book are: (1) to teach students to communicate, and to reason mathematically; (2) to develop students' critical thinking skills by solving mathematical problems; (3) to explain and show how these mathematical concepts to be interpreted and applied in decision-making. Source: Preface of the book

Management information systems

EnderunColleges — Sun, 17 Apr 2011 22:38:51 MDT

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This is the benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.) taught from a managerial perspective. O'Brien defines technology and then explains how companies use the technology to improve performance. Real world cases finalize the explanation. Source: Amazon.com

Management information systems

EnderunColleges — Sun, 17 Apr 2011 22:37:07 MDT

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Human behavior in organization

EnderunColleges — Sun, 17 Apr 2011 21:35:45 MDT

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Summary. It's been said that the only constant change. And change continues to be the watchword for managers everywhere. Now more than ever, managers need a comprehensive an sophisticated understanding of the assets, tools, and resources they can draw upon to compete most effectively. And understanding the people who compromise organizations - operating employees, managers, engineers, support staff, sales representatives, decision makers, professionals, maintenance workers, and administrative employees - is critical for any manager who aspires to understand change and how his or her organization needs to respond to that change. Source: Preface of the book.

Management principles

EnderunColleges — Sun, 17 Apr 2011 21:27:30 MDT

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This book prepares students in dealing with the different aspects of management. Content 1. The Management challenge 2. Planning and decision making 3. Organizing managing human resources, and communicating 4. Motivating and leading 5. Organizational control process

Principles of marketing

EnderunColleges — Sun, 17 Apr 2011 20:48:04 MDT

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Summary. Products often begin their lives as something extraordinary, and as they grow they continue to evolve. The most successful products in the market place are those that know their strength and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. Just like the very best brands in the business world, Kurtz & Boone, Principles of marketing continues to develop and grow with new cases and examples, as well as a new emphasis on Green marketing. As with every good brand, though the patterns of innovation and excellence established at the beginning remain steadfast. The goals and standards of Kurtz & Boone, Principles of marketing, remain intact and focused on excellence, as always. I present to you a text that will not only show you why we've been the standard-bearer for so long but also prove to you and your students why Kurtz & Boone remains .. in a class by itself. Source: Preface of the book. Contents. Chapter 1 Marketing: the art and science of satisfying customers; Chapter 2 Strategic planning in contemporary marketing; Chapter 3 The marketing environment, ethics, and social responsibility; Chapter 4 E-Business: managing the customer experience; Chapter 5: Consumer behavior; Chapter 6: Business-to-business (B2B) marketing; Chapter 7 Global marketing; Chapter 8 Marketing research and sales forecasting; Chapter 9 Marketing segmentation, targeting, and positioning; Chapter 10 Relationship marketing and customer relationship management (CRM); CHapter 11 Product and service strategies; Chapter 12 Developing and managing brand and product categories; Chapter 13 Marketing channels and supply chain management; Chapter 14 Retailers, wholesales, and direct marketers

Financial management : an introduction

EnderunColleges — Sun, 17 Apr 2011 20:29:40 MDT

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Summary. The major goal of writing this book has been to show students how the concepts they've learned from their prerequisite courses - like economics, statistics, and accounting - directly connect to finance concepts. Source: Preface of the book

International marketing

EnderunColleges — Sun, 17 Apr 2011 20:24:44 MDT

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International marketing is the third edition of our book originally entitled export marketing (first edition) and later retitled Export marketing: Going global (second edition). The present volume reflects the many changes that have taken place in the vast world of international trade and commerce within the decade after the first edition was published. Despite this brief span of time, it can be said, at the risk of taking it with levity, that the first and the third editions are a millennium apart. Significantly, during that period, the General Agreement on Tariffs and Trade (GATT) has been transformed into what is known as the World Trade Organizations (WTO). Since then, however, problems in the conduct of international trade among nations - developed and developing - still persist and continue to stall or delay implementation of desirable changes that will foster the efficient trading and delivery of good and services. Source: Preface of the book.

Income taxation : simplified and procedural handbook

EnderunColleges — Sun, 17 Apr 2011 19:42:50 MDT

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Content. Chapter 1 Basic principles of taxation; Chapter 2 Administrative provisions of income taxation; Chapter 3 Classification of individual taxpayers; Chapter 4 Concept of income; Chapter 5 Gains and loses from dealings in property; Chapter 6 Fringe benefits; Chapter 7 Allowable deductions; Chapter 8 Income tax of individuals; Chapter 9 Income taxes of partnerships, estates and trusts; Chapter 10 Income tax of corporations; Chapter 11 Withholding taxes.

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EnderunColleges — Sun, 17 Apr 2011 19:34:32 MDT

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EnderunColleges — Sun, 17 Apr 2011 19:29:33 MDT

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This is a mainstream comprehensive cultural anthropology text with a balanced theoretical perspective. The text has always had as its signature, the extended ethnographies within each chapter as well as excellent coverage of gender and ethnicity. The Eighth Edition features a new companion CD, packaged for free with new copies of the text as well as a robust and content-rich Web site to accompany the text.